Mr. Sansern Wongcha-um


Ms. Napatsorn Kitaphanich


In this year, the automotive industry around the world faced several challenges from the change of global situation. The main challenges include the impact of the trade war between the United States and China, which may have direct or indirect impacts on the Thai and regional economy.

In addition, the increased awareness of conservation and mitigation of environmental impacts and the development of electric automotive technology (electric Vehicle: EV) will lead to the change in the automotive industry in the future.

Aside from above external factors, SBG has appointed a new president, ms Napatsorn Kitapanich to replace the late retired president. In such an important situation, the company monitors and analyzes the situation and manages the risk of management and investment. SBG is also preparing for the opportunity through working closely with original equipment manufacturers (OEMs) in manufacturing and developing parts, in which SBG can operate and grow sustainably.

In the year 2019, SBG focuses on creating value added through close collaboration with business partners to enhance competitiveness with state-of-the-art technology and develop the business administration responding to the needs of all key stakeholders according to SBG's philosophy: Somboon Triple Bottom Line (Smart People, Business Trust, and Growth Society). With this, SBG focuses on human capital in work and management standard and the learning and implementation of new technology in a workplace, which would bring value to own self, organization, and society. Lastly, SBG has developed her administration with the corporate governance and knowledge management framework as a fundamental to develop a good and smart employee according to Somboon People principle.

As a result of these challenges, directors and executives of the companies focus on achieving balanced development of economics, environmental and social perspective of the company. This would result in stable and sustainable growth along with all stakeholders In the name of the company committee, it's our pleasure to thank all stakeholders, people with interest, executives and all employees, who give us trust and support the company.